Guest Blog – 1/3 of Folks Using Social Media for Health-Related Matters

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A newly released study by Price Waterhousecooper’s Health Research Institute (HRI) confirms what many health-care providers were beginning to suspect – people are talking about health, healthcare and healthcare providers on social media sites. In fact, one-third of the over 1600 interviewed reported using social media for health-related matters.

There is a marked preference for community sites over corporate sites, with 24 times more activity over a one-week period. Those afraid of negative mentions can take heart from the report that only 5% of mentions were negative.

With 42% of those surveyed reporting having used social media for reviews, Facebook recommendations are becoming more valuable than ever.  Wouldn’t you love to have this at the top right of YOUR Timeline?

“Thank you Chad and Camilla at Volunteer Pharmacy for helping me get the right medication for my 2 sick kids that have come with the dreaded “hand, foot & mouth” virus. We would not of gotton [SIC] a moment of sleep without having the medicine you suggested. Thank you from a tired Mom!”

HRI’s consumer survey found that Facebook and YouTube are the most commonly used social media channels.  Before you set up that Facebook page or YouTube channel, though, consider how expectations are rising: 70% of consumers expect a response within one day and over 40% expect a response within a few hours.  Are you ready to exceed their expectations?

“One of the greatest risks of social media is ignoring social media,” said Don Sinko, chief integrity officer of Cleveland Clinic. “It’s out there, and people are using it whether you like it or not. You don’t know what you don’t know.”

We couldn’t have said it better ourselves. Ready to become a social business?  Call us today for a free, no-obligation consultation.

Alisa Meredith is a partner and strategist at Scalable Social Media. Her childhood love affair with a Texas Instruments TI-99 in 1983, put her on the path that would lead to a career in website development by 2001. Tweet with her @alisammeredith, find her on Google+, or, of course, follow Scalable Social Media everywhere!

 

 

The opinions expressed by our guest bloggers do not necessary reflect the opinions of Pharmacy Marketing Quarterly. The opinions expressed by guest blogers are their own, unless otherwise stated. No financial agreement exists between guest bloggers and Pharmacy Marketing Quarterly.

 

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