This past weekend at the PCCA Marketing & Sales Symposium, speaker and pharmacy owner, Peter Koshland espoused the benefits of generating buzz through the use of e-newsletters. Does your pharmacy have one? How often do you send one out? Do you have a catchy title to grab your reader’s attention? What if we told you that we have the secrets to success? What if we told you that it was free!
Enter Hubspot! Their free report will walk you through the importance of pulling email into close alignment with your inbound marketing strategy. Wait my inbound what? Let’s start with a definition: “Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value.”
The folks at Hubspot are geniuses at this concept. It all goes back to that aspect of being an expert and then encouraging your patients, prescribers, potential customers to take action. You can have the most beautiful web site but who cares if it doesn’t spur action. Maybe you post non-stop on Facebook and Twitter – but are you engaging in a dialogue or monologue? And perhaps your slaving away each week at your e-newsletter – but are seeing the results you want?
No tricks here folks, just an honest to goodness free report from the folks at Hubspot. We just downloaded our copy and look forward to incorporating it into our next e-newsletter! CLICK HERE to get your copy.