Planning your Social Media
If you’ve ever heard Scot speak about social media, you’ve no doubt heard him say that he plans out his social media one day a month for the entire month. And from there he adds relevant and timely posts so it doesn’t appear canned or stale. We’ll you know you’re on to something when a company like Hubspot offers a free template to plan your social media.
For more on social media and how to use it in your business, check out the latest issue of Pharmacy Marketing Quarterly. Page 18 Using Social Media Before, During and After an Event by Thom Singer and Page 24 Using Social Media to “Super Charge” Your Events by Alisa Meredith.
To get Hubspot’s free template, CLICK HERE.
Some might feel that scheduling and/or automating posts is artificial or “cheating” somehow. Really, the distribution of content can be automated, but it’s the interaction and listening that can’t, and that’s what makes you authentic. The only exception is if you planned something that in the meantime became outdated, as can happen so fast. So, it would be good to review your week’s planned content in advance.