If you guessed men, you’d be right*. For pharmacies delving into cosmeceuticals, it seems like targeting women is a natural fit. But are you missing a big opportunity? Since 1997 there’s been an increase men seeking cosmetic procedures of 121%. And there’s an untapped market of younger men that haven’t started using products yet which presents a unique opportunity on this demographic that is at a higher risk of skin cancer and other skin conditions. But don’t just take our word for it. Back in 2010, Nivea For Men announced the launch of the brand’s new Revitalizing Q10 Eye Roller Gel.

Making products for men is more than changing the color scheme and logo of your current line. It’ll take some time to understand the needs of the consumer. But if you’re looking to take your line in a new direction, this might be right up your alley. For more information about the study, click HERE.

*According to The American Society of Aesthetic Plastic Surgeons