Have a pearl to share?
Pharmacy Marketing Quarterly is your one stop shop for picking up pearls of wisdom for your independent pharmacy! Log on today to read the magazine online! Have a pearl to share with the community? Tweet us @PMQuarterly, share it Facebook or send us an email!
Is Your Business Likeable?
Dave Kerpan, author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
What’s the best advice you’ve ever received?
Michelle Sherman is no ordinary pharmacist. Originally from South Africa, she left with three thousand dollars and two suitcases and headed to the United States, to California, to make her dream come true. Check out Michelle’s story in Catching up with Michelle Sherman by Kathryn Gonzales in the latest issue of Pharmacy Marketing Quarterly. PMQuarterly.com/Magazine
I Love Independent Pharmacy
I love independent pharmacy because it’s given me the life that I always wanted. My achievement’s are the product of an old-fashioned recipe of hard work, long hours, ongoing continuing education, generously giving back to the communities my pharmacies serve, being as accessible as possible to patients, cultivating strong personal relationships with local physicians, and a perfectionist streak that allows no room for error.
At 71, I may have slowed down my pace just a little. But most days, you’ll find me behind the pharmacy counter. It’s a spot I’m reluctant to leave I really do love being a pharmacist. I like the interaction with people and I feel my customers respect me and trust me so I don’t want to let them down. Even if it’s just giving out a repeat prescription, I want to be the one who is doing it. And when I’m not busy at my pharmacies, I’m focused on my duties as President of the ACA.
Read the rest of the issue online at PMQuarterly.com/Magazine
Why I’m attending CCH 2013 – Lauren Onsa
A Compounders on Capitol Hill Message from IACP President Wade Siefert, RPh
Compounders on Capitol Hill
Hey everybody it’s Scot Maitland the Publisher of Pharmacy Marketing Quarterly and the Co-Founder of HopperCreates.com coming to you from our Austin office. And I’m really excited to talk to you about a brand new marketing track that’s part of IACP’s Compounders on Capitol Hill. On June 2nd and 3rd, I’ll be joined by my friends Amanda Addington, Lauren Onsa & Hilary Metheny to talk about some really important parts to market your independent pharmacy. Together the four of us are going to help you take your marketing to the next level. So whether you’re a seasoned compounder or a new kid on the block, you’re going to learn quite a bit. In fact, some of the things we’re going to be teaching you is how to understand the compounding marketing, identify new leads, preparing for a sales call and developing relationships. So register today, space is limited, you can do that by visiting www.IACPRx.org/CCH again that’s IACPRx.org/CCH. And keep reading Pharmacy Marketing Quarterly! Thanks and we’ll see you in June!
Getting Your Education On
Back in the 80′s there was a song titled “The Future’s So Bright, I Gotta Wear Shades.” It was an anthem for High School graduations everywhere. Which is kind of ironic since the song is actually about how the “bright future was in fact due to impending nuclear holocaust”. But we digress. The future is bright. Everyday more opportunities present themselves to independent pharmacy owners. There is no shortage of education out there.
Next week we’ll be leaving for sunny California to cover the Educational Conference hosted by IACP, ACA & ACVP and once we’re back we’ll be headed down to Orland for Pharmacy Development Services Growth Conference. We’ll do our best to share some highlights as well as interesting new products and services you might want to consider.
The future is also looking bright for Pharmacy Marketing Quarterly. We’re in the process of redeveloping our Web site so that it will become your one stop shop for all things related to Pharmacy Marketing. From classes you may want to take to a comprehensive calendar featuring events as well as marketing ideas and information for your independent pharmacy!
And if you haven’t read the January, February, March issue yet, you can read it HERE.
REACH Your Potential With the Newest Issue of Pharmacy Marketing Quarterly
The January, February, March issue of Pharmacy Marketing Quarterly is now available to read online*.
Read it right now -> HERE
In this issue you’ll find helpful articles on how to save time, increase your knowledge base, choose a specialty and more!
Read it right now -> HERE
We’re also excited to bring you a new feature to our magazine where we ask 3 experts the same question. This issue features expertise from Liz Tiefenthaler, of Pharm Fresh Media, Dan Benamoz, of Pharmacy Development Services, and Todd Eury, of the Pharmacy Podcast.
Read it right now -> HERE
We’ve also added a new team member, Kathryn Gonzales has joined our team as the Editor of Pharmacy Marketing Quarterly. Feel free to reach out to her and say hello at KGonzales@PMQuarterly.com.
Read it right now -> HERE
*Printed versions of the magazine will be mailed out this coming week. If you don’t receive Pharmacy Marketing Quarterly in the mail and you’d like to, click HERE
A Second Chance for Hipstamatic?
Yesterday afternoon the New York Times technology blog Bits reported “What Instragram’s New Terms of Service Mean for You”. This isn’t the first time Instragram has been in the news. In fact on December 5 Bits also reported “Twitter Loses Ability to Properly Display Instagram Photos” and it wasn’t long before Twitter launched it’s own photo filters.
So what are your options when it comes to getting a little artsy with your pictures? If your’e tweeting them from your smart phone, well then there’s no worries at all. Just apply a filter to them once you’ve taken the picture and upload away.
But what if you want more options? More lens? The feel of different styles of film? Something that’s going to make your work really pop? I’ve long been a fan of Hipstamatic. For a mere .99¢ you own the app but more importantly, you own your images. In the new proposed TOS of Instragram “You could star in an advertisement — without your knowledge.” Additionally, Hipstamatic offers a variety of packages you can purchase to add even more options to your photo taking experience that range from .99¢ to $1.99.
While it’s true that Hipstamatic has gone through a rocky patch, this might be just the right opportunity for them to rebuild their brand and give customers an option to enjoy taking pictures and sharing their art or end up as an unsuspecting model. We hope they’re listen and add more features and an app for Android phones too.
For More Information Check Out
http://bits.blogs.nytimes.com/2012/12/17/what-instagrams-new-terms-of-service-mean-for-you/
http://bits.blogs.nytimes.com/2012/12/05/twitter-loses-ability-to-properly-display-instagram-photos/
http://upstart.bizjournals.com/companies/media/2012/12/11/twitter-photo-filters-take-on-instagram.html?ana=e_ubj
http://hipstamatic.com/
http://instagram.com/
Magic from Oz or Something Else?
We came across two interesting posts this morning. The first is from our friends on the other side of the pond Chemist+Druggist and an article they posted titled “Lose the snake oil”. Essentially the article argues that if pharmacists want to be viewed as healthcare professionals they need to selling selling placebo-based medicines. So we dug a little deeper and found another article titled “Dr. Oz and Green Coffee Beans – More Weight Loss Pseudoscience”.
It got us thinking – what are your thoughts on this subject? Does your pharmacy have signage like “Green coffee beans – as seen on Dr. Oz”? We want to hear your thoughts. To read more about these two articles, click here and here.
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