- available with a prescription
- available as an OTC
- and now available over the counter for certain conditions, after a consultation with a pharmacist.
It’s no surprise that the American Medical Association is up in arms about this. In fact, they are voting this coming week whether to adopt a policy opposing the FDA’s proposal. But already in states like Tennessee pharmacists can write prescriptions for OTC medications. For more on the subject, CLICK HERE.
Along the way I’m listening to some audiobooks like ReWork and The $100 Startup and I present a challenge to you. Visit http://100startup.com/#resources and download the one page marketing plan. Fill it out and the first five people that send it to me at SMaitland@PMQuarterly.com will have it reviewed for free and get a 15 minute call to discuss. But hurry – it’s only for the first 5 people!
If you read our blog, and of course you do right? Then you’ve probably noticed the name John Jantsch posted a few times. Who is this John Jantsch character anyway? And what does he have to do with independent pharmacy?
Well to be fair, John has nothing to do with independent pharmacy, but why he matters is because he has everything to do with marketing small businesses. In fact some of our other favorite words are know, like and trust. One of the tenants of John’s work is that people to do business with those that they know, like and trust. One of the ways to get folks to know, like and trust you is to generate unique and interesting content to share with them (kind of like this blog post!) To get you started, John recently published a free e-book titled The Crazy Busy Marketer’s Guide to Content Creation in the Real World. Click here to download it for free!