Pharmacy Marketing Quarterly is proud to sponsor the Pharmacy Podcast.This month’s show is with Alisa Meredith of Scalable Social Media. Get the inside scoop on why social media is important for your independent pharmacy!


Check out last month’s show featuring Michelle Sherman from MichRx, just click here.

small-business

Yesterday we told you about the SBA’s National Small Business Conference going on in Washington D.C. and online. Today we’re excited to share that John Jantsch, author of Duct Tape Marketing, is hosting a free webinar on Wednesday May 23 at 11:00 a.m. CST on the 5 Ways to Use Online Tools to Drive More Sales.

Why’s that important? 90% of your prospects and customers ROBO. They research online to buy offline and it’s one of the most important dynamics that local business need to understand in order to gain a local competitive advantage. CLICK HERE to sign up for this free webinar!

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Next week is National Small Business Week sponsored by the Small Business Administration. If you’re in the DC area, we highly recommend checking it out, if you’re not, no worries. Town hall and forum events will be webcast live to allow business owners across the country to participate. The live online webcast will be available free at NationalSmallBusinessWeek.com. The session we’re most excited about is the Social Media Forum. It’ll be Tuesday, May 22 from 3:00 to 4:30 EST. To see the full schedule, download one here.

And speaking of DC, don’t forget to register for IACP’s 18th Annual Compounders on Capitol Hill. It’s three days of Continuing Education programming that will sharpen your skills, improve your profession, and grow your practice. Invest in your career and achieve professional success at Compounders on Capitol Hill.

  • Hear from experts in pharmacy compounding during in-depth Continuing Education sessions.
  • Reconnect with old friends and meet new colleagues who share your passion and interest in protecting, promoting and advancing pharmacy compounding.
  • Be an advocate for compounding during in-person Capitol Hill meetings with your state representatives.

Don’t miss the only pharmacy compounding event that takes our issues directly to Washington D.C.’s doorstep.

image by Jessica Spengler

I’ve been doing some spring cleaning in the office and came across my copy of The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business. It’s a fun quick read and I recommend it to anyone who’s in business. There’s a lot to learn from Martha. I was disappointed that her show The Apprentice: Martha Stewart didn’t take off because I think Martha’s got more to teach than The Donald.

image by Jessica SpenglerFor example . . . Pigeon Pie.

That’s right, pigeon pie. It’s a Moroccan dish and back in the day Martha made it for a dinner party for the late Paul Newman and his wife Joanne. Aparently it was a huge disaster. Well at least on Martha’s end. Rather than serve the pies in their entire form, crafty Ms. Stewart discarded the parts that weren’t up to par and platted the pie, garnished it and sent it out the door looking fab and tasting great.

Obviously this example doesn’t apply to compounding prescriptions, but as marketers we’re often in a situation where the project looks like it may have to be scrapped, or there’s something wrong with a project. Rather than tossing it all – see what can be salvaged, learn from it, fix it up and most of all – don’t let them see you sweat.

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There’s been a lot of buzz over the last few days about Mark Zuckerberg and his hoodie. Investors saw his “trademark casual outerwear” as a sign that he’s too immature to be in charge. There’s no doubt that what you wear is an important part of the process when it comes to meeting a new patient, customer, prescriber or anyone for that matter. What do you wear when you’re at work? And more importantly, how does what you wear factor in to your companies brand?

In the book 90 Days to Success in Consulting, Mr. McKnight recommends “You should dress one level up from the level at the client sites you are dealing with.” Depending on what area of the pharmacy you work in and what area of the country you’re in, this could be good advice. Some marketers have found that dressing up too much leads others to think “drug rep.” Other marketers find that scrubs help sent the tone as someone in healthcare.

We want to know what you wear to work – take a moment to answer our poll on your Facebook page.