Scot Maitland speaking on Social Media

This past weekend we spent a fabulous time in the Ville de La Nouvelle-Orléans learning, networking, meeting new friends and saying hello to old ones.

Over the past three years, I’ve hit just about every major pharmacy conference in the United States and this one definitely makes my list of top five independent pharmacy events. The programming was fresh, current, relevant and at times entertaining. From Understanding Entrepreneurship and Using it Your Advantage to Pediatrics and Geriatrics – Oh How Much They Are Alike! the conference had something for everyone. What’s even more

Liz Tiefenthaler of Pharm Fresh Media

exciting is that IACP, ACA and ACVP are doing a joint conference together in Dana Point California next year!

We’d like to give a special shout out to our advertisers who support ACA & ACVP, Freedom Pharmaceuticals, Inc., Storey Marketing, PCCA and Pharm Fresh Media.

I also had the opportunity to present at the conference and have included my slides for download, The How To’s of Powerful Marketing Through Social Media-ACA.

Thanks again ACA & ACVP!

The American College of Apothecaries was founded on May 9, 1940 in Richmond, Virginia. In 1978, the Research & Education Foundation was established, and in 1998 the American College of Veterinary Pharmacists began. The existence of these three separate entities allows for the provision of numerous benefits to the Fellowship and the profession. Our Research & Education Resource Center was founded in 1998 in Bartlett, Tennessee.

Scot Maitland speaking on Social Media

The American College of Veterinary Pharmacists was established in order to support the efforts of independent pharmacists in developing and strengthening the services they provide for animals as well as strengthening the support services they provide for veterinarians – assisting them in meeting the needs of their practices. The College develops and disseminates educational materials and programs, serves as an information resource and works closely with allied organizations to enhance the veterinary pharmacy care offered by pharmacy practitioners. The ACVP encourages interaction and exchange of ideas among pharmacists and provides networking opportunities and specialty services for Members. ACVP is committed to providing the support to develop a successful veterinary compounding practice.

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A Cochineal Bug

Actually the title of this blog is a little misleading. There aren’t any bugs in your Frappuccino – any more. The coffee giant, Starbucks, was using cochineal bugs, a tropical bug found in Mexico and South America to color a variety of products in it’s stores: Strawberries & Creme Frappuccino, Strawberry Banana Smoothie, raspberry swirl cake, birthday cake pop, mini donut with pink icing and red velvet whoopee pie.

So what’s this have to do with Pharmacy Marketing? Simple – animal products are in a variety of commercial medications. For your customers that are concerned about that, compounding may be an option for them. Over 6,500 people had signed a Charge.org petition asking the company to stop using the insects because it isn’t vegan or kosher. Who wouldn’t want 6,500 new patients? For more on the story, CLICK HERE.

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A newly released study by Price Waterhousecooper’s Health Research Institute (HRI) confirms what many health-care providers were beginning to suspect – people are talking about health, healthcare and healthcare providers on social media sites. In fact, one-third of the over 1600 interviewed reported using social media for health-related matters.

There is a marked preference for community sites over corporate sites, with 24 times more activity over a one-week period. Those afraid of negative mentions can take heart from the report that only 5% of mentions were negative.

With 42% of those surveyed reporting having used social media for reviews, Facebook recommendations are becoming more valuable than ever.  Wouldn’t you love to have this at the top right of YOUR Timeline?

“Thank you Chad and Camilla at Volunteer Pharmacy for helping me get the right medication for my 2 sick kids that have come with the dreaded “hand, foot & mouth” virus. We would not of gotton [SIC] a moment of sleep without having the medicine you suggested. Thank you from a tired Mom!”

HRI’s consumer survey found that Facebook and YouTube are the most commonly used social media channels.  Before you set up that Facebook page or YouTube channel, though, consider how expectations are rising: 70% of consumers expect a response within one day and over 40% expect a response within a few hours.  Are you ready to exceed their expectations?

“One of the greatest risks of social media is ignoring social media,” said Don Sinko, chief integrity officer of Cleveland Clinic. “It’s out there, and people are using it whether you like it or not. You don’t know what you don’t know.”

We couldn’t have said it better ourselves. Ready to become a social business?  Call us today for a free, no-obligation consultation.

Alisa Meredith is a partner and strategist at Scalable Social Media. Her childhood love affair with a Texas Instruments TI-99 in 1983, put her on the path that would lead to a career in website development by 2001. Tweet with her @alisammeredith, find her on Google+, or, of course, follow Scalable Social Media everywhere!

 

 

The opinions expressed by our guest bloggers do not necessary reflect the opinions of Pharmacy Marketing Quarterly. The opinions expressed by guest blogers are their own, unless otherwise stated. No financial agreement exists between guest bloggers and Pharmacy Marketing Quarterly.

 

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The Drug Enforcement Administration (DEA) has scheduled another National Prescription Drug Take-Back Day which will take place on Saturday, April 28, 2012, from 10:00 a.m. to 2:00 p.m.  This is a great opportunity for those who missed the previous events, or who have subsequently accumulated unwanted, unused prescription drugs, to safely dispose of those medications.

Americans that participated in the DEA’s third National Prescription Drug Take-Back Day on October 29, 2011, turned in more than 377,086 pounds (188.5 tons) of unwanted or expired medications for safe and proper disposal at the 5,327 take-back sites that were available in all 50 states and U.S. territories. When the results of the three prior Take-Back Days are combined, the DEA, and its state, local, and tribal law-enforcement and community partners have removed 995,185 pounds (498.5 tons) of medication from circulation in the past 13 months.

“The amount of prescription drugs turned in by the American public during the past three Take-Back Day events speaks volumes about the need to develop a convenient way to rid homes of unwanted or expired prescription drugs,” said DEA Administrator Michele M. Leonhart. “DEA remains hard at work to establish just such a drug disposal process, and will continue to offer take-back opportunities until the proper regulations are in place.”

“With the continued support and hard work of our more than 3,945 state, local, and tribal law enforcement and community partners, these three events have dramatically reduced the risk of prescription drug diversion and abuse, and increased awareness of this critical public health issue,” said Leonhart.

This is a great opportunity to let your patients know how they can dispose of unwanted medications in their home. For more information on a location close to you, CLICK HERE.

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We love a sale and we love to connect so when there’s a sale on business cards (which are a must when you’re connecting) we are estatic! Moo.com is offering 25% off selected printed products until Sunday 22nd April. We especially like their mini-cards but you can choose from regular business cards, postcards, greeting cards or stickers!

For more on connecting, check out our blog post Networking in the New Year. For more on Moo, check out Your Perfect Business Card.