Actually the title of this blog is a little misleading. There aren’t any bugs in your Frappuccino – any more. The coffee giant, Starbucks, was using cochineal bugs, a tropical bug found in Mexico and South America to color a variety of products in it’s stores: Strawberries & Creme Frappuccino, Strawberry Banana Smoothie, raspberry swirl cake, birthday cake pop, mini donut with pink icing and red velvet whoopee pie.
So what’s this have to do with Pharmacy Marketing? Simple – animal products are in a variety of commercial medications. For your customers that are concerned about that, compounding may be an option for them. Over 6,500 people had signed a Charge.org petition asking the company to stop using the insects because it isn’t vegan or kosher. Who wouldn’t want 6,500 new patients? For more on the story, CLICK HERE.
A newly released study by Price Waterhousecooper’s Health Research Institute (HRI) confirms what many health-care providers were beginning to suspect – people are talking about health, healthcare and healthcare providers on social media sites. In fact, one-third of the over 1600 interviewed reported using social media for health-related matters.
There is a marked preference for community sites over corporate sites, with 24 times more activity over a one-week period. Those afraid of negative mentions can take heart from the report that only 5% of mentions were negative.
With 42% of those surveyed reporting having used social media for reviews, Facebook recommendations are becoming more valuable than ever. Wouldn’t you love to have this at the top right of YOUR Timeline?
“Thank you Chad and Camilla at Volunteer Pharmacy for helping me get the right medication for my 2 sick kids that have come with the dreaded “hand, foot & mouth” virus. We would not of gotton [SIC] a moment of sleep without having the medicine you suggested. Thank you from a tired Mom!”
HRI’s consumer survey found that Facebook and YouTube are the most commonly used social media channels. Before you set up that Facebook page or YouTube channel, though, consider how expectations are rising: 70% of consumers expect a response within one day and over 40% expect a response within a few hours. Are you ready to exceed their expectations?
“One of the greatest risks of social media is ignoring social media,” said Don Sinko, chief integrity officer of Cleveland Clinic. “It’s out there, and people are using it whether you like it or not. You don’t know what you don’t know.”
We couldn’t have said it better ourselves. Ready to become a social business? Call us today for a free, no-obligation consultation.
Alisa Meredith is a partner and strategist at Scalable Social Media. Her childhood love affair with a Texas Instruments TI-99 in 1983, put her on the path that would lead to a career in website development by 2001. Tweet with her @alisammeredith, find her on Google+, or, of course, follow Scalable Social Media everywhere!
The opinions expressed by our guest bloggers do not necessary reflect the opinions of Pharmacy Marketing Quarterly. The opinions expressed by guest blogers are their own, unless otherwise stated. No financial agreement exists between guest bloggers and Pharmacy Marketing Quarterly.
The Drug Enforcement Administration (DEA) has scheduled another National Prescription Drug Take-Back Day which will take place on Saturday, April 28, 2012, from 10:00 a.m. to 2:00 p.m. This is a great opportunity for those who missed the previous events, or who have subsequently accumulated unwanted, unused prescription drugs, to safely dispose of those medications.
Americans that participated in the DEA’s third National Prescription Drug Take-Back Day on October 29, 2011, turned in more than 377,086 pounds (188.5 tons) of unwanted or expired medications for safe and proper disposal at the 5,327 take-back sites that were available in all 50 states and U.S. territories. When the results of the three prior Take-Back Days are combined, the DEA, and its state, local, and tribal law-enforcement and community partners have removed 995,185 pounds (498.5 tons) of medication from circulation in the past 13 months.
“The amount of prescription drugs turned in by the American public during the past three Take-Back Day events speaks volumes about the need to develop a convenient way to rid homes of unwanted or expired prescription drugs,” said DEA Administrator Michele M. Leonhart. “DEA remains hard at work to establish just such a drug disposal process, and will continue to offer take-back opportunities until the proper regulations are in place.”
“With the continued support and hard work of our more than 3,945 state, local, and tribal law enforcement and community partners, these three events have dramatically reduced the risk of prescription drug diversion and abuse, and increased awareness of this critical public health issue,” said Leonhart.
This is a great opportunity to let your patients know how they can dispose of unwanted medications in their home. For more information on a location close to you, CLICK HERE.
We love a sale and we love to connect so when there’s a sale on business cards (which are a must when you’re connecting) we are estatic! Moo.com is offering 25% off selected printed products until Sunday 22nd April. We especially like their mini-cards but you can choose from regular business cards, postcards, greeting cards or stickers!
Last week we reported on a study that “found that the number of Wal-Mart stores was a better predictor of hate group participation than the unemployment rate, high crime rates and low education.” But there are a lot of great reasons to shop locally. For example if every family in the country spent an extra $10 a month with a locally-owned, independent business like your pharmacy, over $9.3 billion would be directly returned to local economies. That means better schools, better roads, more support for police, fire and rescue departments and stronger local economies.
Of course you need to market your business and let them know you’re there to provide them with products and services. One way to get some exposure is by signing up on the Independent We Stand Web site as a member. They offer several different membership options from Basic to Co-Op partner.
This is a great message to not only give out to patients and customers, but also your prescribers. Encourage them to choose your pharmacy because it takes care of the “health of the community.” Independent We Stand also has a great section of free marketing materials. CLICK HERE for more information.