Our very own, Scot Maitland, has been named a finalist in the Likeable U Class of 2012!
Please take a moment today to vote for Scot in the category of Marketing Thought Leader. CLICK HERE or visit http://www.likeableu.com/likeable-awards to vote!

Small Business Spring Clean: How to keep your business ideas fresh

We like free. Free is good – it’s even better when you actually learn something that helps you save money which makes free a money maker. So we’re happy to report that the Small Business Administration is offering a free webinar titled: “Small Business Spring Clean: How to keep your business ideas fresh.”

According to the Phoenix Business Journal, this hour long discussion is geared towards “helping small business owners freshen and organize their businesses.” The chat will be held from 1:00 to 2:00 EST April 26. Participants have direct, real-time access to the chat.

To register, CLICK HERE.


Attending the PCCA Marketing & Sales Symposium this Thursday, Friday & Saturday? Welcome to Austin! It’s our home town and we’re excited to share it with you.

We created a little interactive map of fun things to check out while you’re in town. 18 in fact – to see the map, CLICK HERE. Here’s a quick run down of a few of our favorite places and things to check out!

2nd Street District – interested in a little shopping? Check out the 2nd Street District.

Amy’s Ice Cream – an Austin original – but don’t just get an ice cream – make it an experience with a crush-in!

Hiatus Spa + Retreat – learning is great – learning while relaxed . . . even better!

Hike & Bike Trail – need to get some exercise in? The Hike & Bike trail at Lady Bird Lake is right by the hotel and beautiful!

Home Slice Pizza - who doesn’t love pizza?

Hotel San Jose Bar – looking for a place to chill over a glass of wine or beer? Do some networking? One of our favorite places for a chill experience.

Jo’s Downtown - damn good coffee! Nuff said!

La Condesa - no tex just mex! And they have a fantastic watermelon-elderberry martini

Lamar Plaza Drugstore - check out PCCA member Lamar Plaza Drugstore

Live Oak Pharmacy - another PCCA member and co-owned by Pharmacy Marketing Quarterly publisher, Scot Maitland

People’s Pharmacy – an Austin institution and PCCA member. People’s has several locations but their south location is closest to the symposium.

South Congress Cafe – we recommend their Sunday brunch if you’re in town to enjoy!

The Continental Club - live music since 1957! The granddaddy of all local music venues.

The Ginger Man – like beer? Then you’ll love the Ginger Man.

The Hangar Lounge - retro, circa 1950′s airport lounge, upscale bar located in the heart of the Warehouse District.

W Austin – Our newest hotel and residence in Austin – looking for a night cap with flair? Think the W!

Whole Foods Market – we saved the best for last – check out the flagship Whole Foods Market for dinner, drinks or something sweet to end the day!

Scot Maitland speaking on Social Media

This past weekend we spent a fabulous time in the Ville de La Nouvelle-Orléans learning, networking, meeting new friends and saying hello to old ones.

Over the past three years, I’ve hit just about every major pharmacy conference in the United States and this one definitely makes my list of top five independent pharmacy events. The programming was fresh, current, relevant and at times entertaining. From Understanding Entrepreneurship and Using it Your Advantage to Pediatrics and Geriatrics – Oh How Much They Are Alike! the conference had something for everyone. What’s even more

Liz Tiefenthaler of Pharm Fresh Media

exciting is that IACP, ACA and ACVP are doing a joint conference together in Dana Point California next year!

We’d like to give a special shout out to our advertisers who support ACA & ACVP, Freedom Pharmaceuticals, Inc., Storey Marketing, PCCA and Pharm Fresh Media.

I also had the opportunity to present at the conference and have included my slides for download, The How To’s of Powerful Marketing Through Social Media-ACA.

Thanks again ACA & ACVP!

The American College of Apothecaries was founded on May 9, 1940 in Richmond, Virginia. In 1978, the Research & Education Foundation was established, and in 1998 the American College of Veterinary Pharmacists began. The existence of these three separate entities allows for the provision of numerous benefits to the Fellowship and the profession. Our Research & Education Resource Center was founded in 1998 in Bartlett, Tennessee.

Scot Maitland speaking on Social Media

The American College of Veterinary Pharmacists was established in order to support the efforts of independent pharmacists in developing and strengthening the services they provide for animals as well as strengthening the support services they provide for veterinarians – assisting them in meeting the needs of their practices. The College develops and disseminates educational materials and programs, serves as an information resource and works closely with allied organizations to enhance the veterinary pharmacy care offered by pharmacy practitioners. The ACVP encourages interaction and exchange of ideas among pharmacists and provides networking opportunities and specialty services for Members. ACVP is committed to providing the support to develop a successful veterinary compounding practice.


A Cochineal Bug

Actually the title of this blog is a little misleading. There aren’t any bugs in your Frappuccino – any more. The coffee giant, Starbucks, was using cochineal bugs, a tropical bug found in Mexico and South America to color a variety of products in it’s stores: Strawberries & Creme Frappuccino, Strawberry Banana Smoothie, raspberry swirl cake, birthday cake pop, mini donut with pink icing and red velvet whoopee pie.

So what’s this have to do with Pharmacy Marketing? Simple – animal products are in a variety of commercial medications. For your customers that are concerned about that, compounding may be an option for them. Over 6,500 people had signed a Charge.org petition asking the company to stop using the insects because it isn’t vegan or kosher. Who wouldn’t want 6,500 new patients? For more on the story, CLICK HERE.