This past weekend at the PCCA Marketing & Sales Symposium, speaker and pharmacy owner, Peter Koshland espoused the benefits of generating buzz through the use of e-newsletters. Does your pharmacy have one? How often do you send one out? Do you have a catchy title to grab your reader’s attention? What if we told you that we have the secrets to success? What if we told you that it was free!
Enter Hubspot! Their free report will walk you through the importance of pulling email into close alignment with your inbound marketing strategy. Wait my inbound what? Let’s start with a definition: “Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value.”
The folks at Hubspot are geniuses at this concept. It all goes back to that aspect of being an expert and then encouraging your patients, prescribers, potential customers to take action. You can have the most beautiful web site but who cares if it doesn’t spur action. Maybe you post non-stop on Facebook and Twitter – but are you engaging in a dialogue or monologue? And perhaps your slaving away each week at your e-newsletter – but are seeing the results you want?
No tricks here folks, just an honest to goodness free report from the folks at Hubspot. We just downloaded our copy and look forward to incorporating it into our next e-newsletter! CLICK HERE to get your copy.
I love Evernote. I’m not sure how I found out about it but I’ve been hooked. I’m an idea guy. I have ideas all the time and a few years ago when reading The Martha Rules, by Martha Stewart, I followed up on the idea of emailing myself ideas. The problem was I couldn’t find the emails when I needed them.
Problem solved with Evernote. Evernote allows you to share information between your smart phone, computer, iPad you name it. Why is this a brilliant thing? Let’s say you’ve got a day full of physician detailing and you’re working in a vertical, that day is all about dentists. But then you come across a hybrid – the infamous dental spa (check this out if you’re not familiar with what we’re talking about) and you don’t have your notes on you for med spas because today is dental day. Have no fear – they’re on Evernote and you can pull up the information on your iPad to make a stellar presentation. Or you’re at a networking event and you run into a doc. But you don’t have your computer or iPad on you . . . no worries – just pull up Evernote on your Smart Phone.
Check out the latest blog post from Evernote to see how a Registered Nurse uses Evernote as a portable resources binder and teaching tool and don’t forget to check out the latest issue of Pharmacy Marketing Quarterly to read up on Evernote!
Want to make an impact on your business? Get to know your clients. This past weekend at the PCCA Marketing & Sales Symposium, speaker Dr. Chad Domangue mentioned that physicians sell “outcomes”. So if you want to sell to physicians – you may want to focus on what the benefits are of using your independent pharmacy and how it will benefit that physician’s outcomes.
That’s just one way of connecting with your prescribers. In this day of social media you can learn volumes about your prescribers and their practice. Sites like Facebook & Twitter are a great way to learn. Are they having an open house? Did they hire a new employee? Are they sponsoring an event? These are all great ways to connect and build a relationship. Remember that social media is a two way street. It’s a conversation – not just a place to talk about yourself.
Our very own, Scot Maitland, has been named a finalist in the Likeable U Class of 2012!
Please take a moment today to vote for Scot in the category of Marketing Thought Leader. CLICK HERE or visit http://www.likeableu.com/likeable-awards to vote!
We like free. Free is good – it’s even better when you actually learn something that helps you save money which makes free a money maker. So we’re happy to report that the Small Business Administration is offering a free webinar titled: “Small Business Spring Clean: How to keep your business ideas fresh.”
According to the Phoenix Business Journal, this hour long discussion is geared towards “helping small business owners freshen and organize their businesses.” The chat will be held from 1:00 to 2:00 EST April 26. Participants have direct, real-time access to the chat.
To register, CLICK HERE.