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I love Evernote. I’m not sure how I found out about it but I’ve been hooked. I’m an idea guy. I have ideas all the time and a few years ago when reading The Martha Rules, by Martha Stewart, I followed up on the idea of emailing myself ideas. The problem was I couldn’t find the emails when I needed them.

Problem solved with Evernote. Evernote allows you to share information between your smart phone, computer, iPad you name it. Why is this a brilliant thing? Let’s say you’ve got a day full of physician detailing and you’re working in a vertical, that day is all about dentists. But then you come across a hybrid – the infamous dental spa (check this out if you’re not familiar with what we’re talking about) and you don’t have your notes on you for med spas because today is dental day. Have no fear – they’re on Evernote and you can pull up the information on your iPad to make a stellar presentation. Or you’re at a networking event and you run into a doc. But you don’t have your computer or iPad on you  . . . no worries – just pull up Evernote on your Smart Phone.

Check out the latest blog post from Evernote to see how a Registered Nurse uses Evernote as a portable resources binder and teaching tool and don’t forget to check out the latest issue of Pharmacy Marketing Quarterly to read up on Evernote!

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Want to make an impact on your business? Get to know your clients. This past weekend at the PCCA Marketing & Sales Symposium, speaker Dr. Chad Domangue mentioned that physicians sell “outcomes”. So if you want to sell to physicians – you may want to focus on what the benefits are of using your independent pharmacy and how it will benefit that physician’s outcomes.

That’s just one way of connecting with your prescribers. In this day of social media you can learn volumes about your prescribers and their practice. Sites like Facebook & Twitter are a great way to learn. Are they having an open house? Did they hire a new employee? Are they sponsoring an event? These are all great ways to connect and build a relationship. Remember that social media is a two way street. It’s a conversation – not just a place to talk about yourself.

Our very own, Scot Maitland, has been named a finalist in the Likeable U Class of 2012!
Please take a moment today to vote for Scot in the category of Marketing Thought Leader. CLICK HERE or visit http://www.likeableu.com/likeable-awards to vote!

Small Business Spring Clean: How to keep your business ideas fresh

We like free. Free is good – it’s even better when you actually learn something that helps you save money which makes free a money maker. So we’re happy to report that the Small Business Administration is offering a free webinar titled: “Small Business Spring Clean: How to keep your business ideas fresh.”

According to the Phoenix Business Journal, this hour long discussion is geared towards “helping small business owners freshen and organize their businesses.” The chat will be held from 1:00 to 2:00 EST April 26. Participants have direct, real-time access to the chat.

To register, CLICK HERE.

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Attending the PCCA Marketing & Sales Symposium this Thursday, Friday & Saturday? Welcome to Austin! It’s our home town and we’re excited to share it with you.

We created a little interactive map of fun things to check out while you’re in town. 18 in fact – to see the map, CLICK HERE. Here’s a quick run down of a few of our favorite places and things to check out!

2nd Street District – interested in a little shopping? Check out the 2nd Street District.

Amy’s Ice Cream – an Austin original – but don’t just get an ice cream – make it an experience with a crush-in!

Hiatus Spa + Retreat – learning is great – learning while relaxed . . . even better!

Hike & Bike Trail – need to get some exercise in? The Hike & Bike trail at Lady Bird Lake is right by the hotel and beautiful!

Home Slice Pizza - who doesn’t love pizza?

Hotel San Jose Bar – looking for a place to chill over a glass of wine or beer? Do some networking? One of our favorite places for a chill experience.

Jo’s Downtown - damn good coffee! Nuff said!

La Condesa - no tex just mex! And they have a fantastic watermelon-elderberry martini

Lamar Plaza Drugstore - check out PCCA member Lamar Plaza Drugstore

Live Oak Pharmacy - another PCCA member and co-owned by Pharmacy Marketing Quarterly publisher, Scot Maitland

People’s Pharmacy – an Austin institution and PCCA member. People’s has several locations but their south location is closest to the symposium.

South Congress Cafe – we recommend their Sunday brunch if you’re in town to enjoy!

The Continental Club - live music since 1957! The granddaddy of all local music venues.

The Ginger Man – like beer? Then you’ll love the Ginger Man.

The Hangar Lounge - retro, circa 1950′s airport lounge, upscale bar located in the heart of the Warehouse District.

W Austin – Our newest hotel and residence in Austin – looking for a night cap with flair? Think the W!

Whole Foods Market – we saved the best for last – check out the flagship Whole Foods Market for dinner, drinks or something sweet to end the day!