Yesterday afternoon the New York Times technology blog Bits reported “What Instragram’s New Terms of Service Mean for You”. This isn’t the first time Instragram has been in the news. In fact on December 5 Bits also reported “Twitter Loses Ability to Properly Display Instagram Photos” and it wasn’t long before Twitter launched it’s own photo filters.
So what are your options when it comes to getting a little artsy with your pictures? If your’e tweeting them from your smart phone, well then there’s no worries at all. Just apply a filter to them once you’ve taken the picture and upload away.
But what if you want more options? More lens? The feel of different styles of film? Something that’s going to make your work really pop? I’ve long been a fan of Hipstamatic. For a mere .99¢ you own the app but more importantly, you own your images. In the new proposed TOS of Instragram “You could star in an advertisement — without your knowledge.” Additionally, Hipstamatic offers a variety of packages you can purchase to add even more options to your photo taking experience that range from .99¢ to $1.99.
While it’s true that Hipstamatic has gone through a rocky patch, this might be just the right opportunity for them to rebuild their brand and give customers an option to enjoy taking pictures and sharing their art or end up as an unsuspecting model. We hope they’re listen and add more features and an app for Android phones too.
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We came across two interesting posts this morning. The first is from our friends on the other side of the pond Chemist+Druggist and an article they posted titled “Lose the snake oil”. Essentially the article argues that if pharmacists want to be viewed as healthcare professionals they need to selling selling placebo-based medicines. So we dug a little deeper and found another article titled “Dr. Oz and Green Coffee Beans – More Weight Loss Pseudoscience”.
It got us thinking – what are your thoughts on this subject? Does your pharmacy have signage like “Green coffee beans – as seen on Dr. Oz”? We want to hear your thoughts. To read more about these two articles, click here and here.
If you guessed men, you’d be right*. For pharmacies delving into cosmeceuticals, it seems like targeting women is a natural fit. But are you missing a big opportunity? Since 1997 there’s been an increase men seeking cosmetic procedures of 121%. And there’s an untapped market of younger men that haven’t started using products yet which presents a unique opportunity on this demographic that is at a higher risk of skin cancer and other skin conditions. But don’t just take our word for it. Back in 2010, Nivea For Men announced the launch of the brand’s new Revitalizing Q10 Eye Roller Gel.
Making products for men is more than changing the color scheme and logo of your current line. It’ll take some time to understand the needs of the consumer. But if you’re looking to take your line in a new direction, this might be right up your alley. For more information about the study, click HERE.
*According to The American Society of Aesthetic Plastic Surgeons
It’s a year later and we’ve come full circle to bring you the October issue of Pharmacy Marketing Quarterly. Attending NCAP’s Annual Conference? Be sure and stop by the American College of Apothecaries booth, #836, to pick up the latest issue.
And as a special offer for American Pharmacists Month we’re offering a free subscription to Pharmacy Marketing Quarterly. This is a limited time offer and is open to independent pharmacists, technicians, marketers and P4 pharmacy students. Please fill out the form below!
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