This past weekend at the PCCA Marketing & Sales Symposium, speaker and pharmacy owner, Peter Koshland espoused the benefits of generating buzz through the use of e-newsletters. Does your pharmacy have one? How often do you send one out? Do you have a catchy title to grab your reader’s attention? What if we told you that we have the [...]

I love Evernote. I’m not sure how I found out about it but I’ve been hooked. I’m an idea guy. I have ideas all the time and a few years ago when reading The Martha Rules, by Martha Stewart, I followed up on the idea of emailing myself ideas. The problem was I couldn’t find the [...]

Want to make an impact on your business? Get to know your clients. This past weekend at the PCCA Marketing & Sales Symposium, speaker Dr. Chad Domangue mentioned that physicians sell “outcomes”. So if you want to sell to physicians – you may want to focus on what the benefits are of using your independent [...]