If you guessed men, you’d be right*. For pharmacies delving into cosmeceuticals, it seems like targeting women is a natural fit. But are you missing a big opportunity? Since 1997 there’s been an increase men seeking cosmetic procedures of 121%. And there’s an untapped market of younger men that haven’t started using products yet which presents a unique opportunity on this demographic that is at a higher risk of skin cancer and other skin conditions. But don’t just take our word for it. Back in 2010, Nivea For Men announced the launch of the brand’s new Revitalizing Q10 Eye Roller Gel.
Making products for men is more than changing the color scheme and logo of your current line. It’ll take some time to understand the needs of the consumer. But if you’re looking to take your line in a new direction, this might be right up your alley. For more information about the study, click HERE.
*According to The American Society of Aesthetic Plastic Surgeons
It’s a year later and we’ve come full circle to bring you the October issue of Pharmacy Marketing Quarterly. Attending NCAP’s Annual Conference? Be sure and stop by the American College of Apothecaries booth, #836, to pick up the latest issue.
And as a special offer for American Pharmacists Month we’re offering a free subscription to Pharmacy Marketing Quarterly. This is a limited time offer and is open to independent pharmacists, technicians, marketers and P4 pharmacy students. Please fill out the form below!
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We want to thank everyone that nominated candidates for the 50 Most Influential People in Independent Pharmacy. We’ve listed the nominees below, however due to unforeseen issues, we have decided to post-pone the actually contest.
We’re working on the glitches and plan on bringing this back in the future! Thanks again to all of those that participated.
Amanda Addington, Vijay Amarshi, Marvin Babb, Clark Balcom, Dan Benamoz, Angie Bruce, Mark Burger, Craig Burridge, Jeff Carson, Bobbie Clay, Andy Cole, Selig Corman, Dana Darger, Tim Davis, Garrett Engeset, Pat Epple, Todd Eury, Ken Fields, Jim Fields, Terry Forshee, Al Gagliardi, Jeff Hill, James Hrncir, Bryan Hutcheson, Mike James, Kate James, Brad Jones, Bob Lomenick, Sean Lynch, Ray Macioci, Dave Marley, Jonathan Marquess, Dorinda Martin, David Miller, Lauren Onsa, Bernice Ortiz-Guerra, David Pope, Wayne Rivers, Anthony Sartoris, Wade Siefert, Patricia Stephens, Patricia Storey, Martin Weekley, Justin Wilson, Curtis Woods
This weekly 13-part series premiers Wednesday, September 26th at 7 am ET/PT. And as Ms. Somers says “Finally, a place where I can talk about all the things I write about in my books without being cut-off or muzzled.”
For more information, CLICK HERE.